The Decentralization Payoff
Okay, so I've spent the last three entries on my music industry bashing soapbox. This entry is the payoff. If you read only one of these entries, read this one.
What is happening to the music industry right now is a microcosm of what is happening to society, politics, and power in general. We are engaged in a struggle between the traditional establishment of centralized power versus the new paradigm of decentralized empowerment of the populace in general.
It is a trend that has been ongoing since antiquity. Only, like the march of innovation and technology, we have reached a point where acceleration of the process is inevitable.
As the general populace becomes more educated and empowered with a means to easily pull information, the old establishment has no choice but to cede control. The reason is that the establishment derives its power from the active or passive consent of the people, and as the people wake up to the realization that they do in fact hold that power, they will begin to insist on taking back control of that power.
We stand at a critical juncture, where the bastions of the old establishment are struggling mightily to hold on to their power against the forces of decentralization. The establishment has many tools at their disposal: law, marketing, war, and control of the media, to name a very few. However, the people have discovered the means to ebb control of the media away from the establishment. Blogs are just one example of how individuals can publish material on the same medium that a multinational media corporation is able to. Lawsuits attempting to wrest control of the media back from the people abound in our courts, but the people, by virtue of their actions, determine the course of law. War strengthens the centralized establishment at the expense of the people, extending their grasp on power while diverting fiscal resources from areas which will educate and empower the people.
The centralized establishment has the advantage of being centralized and organized. Those already in power have always had that luxury, but those struggling to decentralize power have always had the people behind them, because they are "of the people" and "for the people."
What we are witnessing in today's social, political, legal, and business environment is nothing short of the latest step in the ancient struggle to bring power away from a small establishment and to the people. When I speak of empowering musicians and consumers, it is only a very small step to generalize that discussion to include all trades, and all people. It will take a few brave pioneers to cross the threshold, but they are out there. And if we as people and consumers remain conscientious of this struggle when we make purchasing decisions, when we vote in elections, when we write in our blogs, when we talk with our friends, and so on, we will be able to make an impact and affect the world and society as a whole. Truly, in all areas of life, not just environmental issues, Think Globally, Act Locally.